You have an email that has been interacted with by 2,000 different contacts. It’s been associated with a campaign, but the influenced contacts number says 600. What’s the most likely reason this is occurring?

HubSpot calculates influenced contacts based on qualifying interactions with assets associated to a campaign . Interactions that occurred before a marketing email was connected to the campaign are not retroactively counted in the same way. This can create a gap between total email interactions and the campaign’s influenced contact count. The timing of the asset association determines whether those interactions contribute to campaign influence.