You have an event on your website that triggers when users watch a video. Which of these is an example of an event parameter?
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Correct answer: The name of a video users watched on your site.
Why this is the answer
An event parameter adds contextual detail to a collected event . For video engagement measurement, parameters such as video_title describe the specific content associated with the interaction. This differs from metrics, which count activity, and dimensions, which classify users or sessions. In Google Analytics, parameters can populate reportable dimensions when they are collected and supported.
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