You have an insertion order designed to get more customers to install your app. What is its goal?

The goal of an insertion order designed to get more customers to install an app is to "Drive action." App installs are a direct, measurable action that users take, fulfilling a specific business objective. "Create loyalty" is incorrect because loyalty typically comes after initial engagement and repeated positive experiences, not just an install. While an install is a first step, it doesn't inherently create loyalty. "Influence consideration" is incorrect because consideration is about getting users to think about your product or service, which precedes an action like an install. The install itself is beyond the consideration phase. "Build awareness" is incorrect because awareness focuses on making people familiar with your brand or app. While awareness might precede an install, the direct objective of an "install" campaign is to get users to perform the action, not just know about the app.