You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers?

Enabling automatic publishing of a 60-second preview in your feed is a highly effective tactic. When you publish an IGTV video, Instagram offers the option to share a 60-second preview to your main feed and profile grid. This significantly increases visibility because followers scrolling through their feed will encounter the preview, encouraging them to tap and watch the full IGTV video. Using IGBoost for paid advertising is a separate, paid strategy, not an organic tactic to surface the video to existing followers. Sending direct messages to all followers is impractical and could be perceived as spam. Using keywords in ALL CAPS does not inherently improve discoverability and can be seen as aggressive or unprofessional.