You have multichannel products of audio ads,Streaming TV,online video in your campaigns.Whichgoal(s)will they help you achieve?

Audio ads, Streaming TV, and online video are all upper-funnel advertising tactics primarily designed to build brand awareness. These formats reach broad audiences and introduce products or services to potential customers who may not yet be familiar with them. While they can contribute to consideration later in the customer journey, their immediate and primary impact is on increasing visibility and recall. Consideration goals typically involve driving engagement, website visits, or product page views, which are better served by more targeted ad formats and calls to action.