You have the winning bi data second-price auction for inventory in Display&Video360,at $12.Thesecond-highest bidder bids$8.How much will you pay for these impressions?
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Correct answer: $8.01.
Why this is the answer
Inasecond-price auction model within Display&Video360,the winning bidder pays the price of the second-highest bidplus$0.01.Therefore,with the winning bid at$12 and the second-highest bid at$8,the winning bidder will pay$8.01forthese impressions.This pricing mechanism encourages advertisers to bid their true value for impressions,as the winning bidder pays a price that reflects the perceived value by the second-highest bidder,promoting a fair and competitive auction environment.
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