You know that mixing ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

For efficient reach , Google Ads supports a mix that is designed to maximize reach at a lower cost across awareness inventory. In Video reach campaigns , Google specifically identifies bumper ads and skippable in-stream ads as the format mix for this reach approach. This combination balances short, high-frequency reminder exposure with longer view opportunities, which improves cost-efficient scale. It fits an awareness goal because the setup is built around broad reach rather than full-message completion or click-based action.