You know that mixing ad formats is a good idea,butyouaren't sure which mix is most appropriate for your goal of efficient reach.Which mix of awareness ad formats should you use?

The combination of Skip p able in-stream ads and bumper ads is optimal for efficient reach.Skip p able in-streamads give viewers the choice to watch or skip after the first five seconds,allowing advertisers to only pay when a viewer watches a certain amount of the ad.This ensures that the message reaches an interested audience.On the other hand,bumperads,which are 6 seconds or shorter,are designed to increase brand awareness and reach by delivering a short,memorable message to a broad audience.When used together,these two ad formats can provide both depth(engagement with interested viewers)and breadth(widespread reach)to your campaign,achieving efficient reach.