You need to design an AMC learning path for a new team with mixed technical skills: some media planners with no SQL experience and some analysts comfortable with queries. What combination of tools would you recommend?
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Correct answer: Planners use solutions/templates; analysts use Ads Agent and Query editor.
Why this is the answer
A mixed-skill Amazon Marketing Cloud workflow should match tool choice to technical depth. AMC solutions and Use case library templates help non-SQL users run guided analyses with structured outputs. Ads Agent can support query generation and product guidance for analysts who want transparency before execution. The Query editor gives technical users full control to build and modify custom SQL workflows.
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