You notice that your conversion rate has gone down and fewer people are purchasing despite making it to your site. Which of the following strategies would best help you increase your conversion rate? (Select the best answer.)

Improving the checkout experience directly addresses a drop in conversion rate when users are already on your site but not purchasing. A streamlined, user-friendly, and secure checkout process reduces friction and abandonment. Enhancing subject line copy is important for email open rates, but less relevant once a user is on your site. Adjusting sending frequency impacts email engagement and deliverability, not necessarily the conversion rate of users already browsing your products.