You notice your conversions are down and want to boost your conversion rate. Which of the following strategies would best help you increase your conversion rate? (Select 2.)

valuate performance of other KPIs → Conversion rate is influenced by earlier steps in the funnel (opens, clicks, deliverability, engagement). If these supporting metrics are low, conversions will naturally drop. Reviewing KPIs helps you identify where users are falling off so you can optimize effectively. Improve your checkout experience → Even if people click your emails, a slow, confusing, or lengthy checkout process can prevent purchases. Streamlining checkout, reducing friction, and improving mobile usability can directly increase conversion rates.