You own a small bike shop and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?

Local actions measure user engagement with ads that lead to physical store visits or other local-specific interactions, such as getting directions or calling the business. This metric directly addresses the owner's goal of understanding the customer journey from ad engagement to an in-store visit. Ad actions are too broad, encompassing any interaction with an ad, not specifically those leading to a physical store. Shop visits track the number of visits but don't directly link them to ad engagement. Shop sales track purchases but don't provide insight into the journey from ad interaction to the store.