You perform an A/B test for an email in HubSpot. You set the parameters so 25% receive version A, 25% receive version B, and 50% receive the winning version. You have 1000 recipients in the send list. What happens?
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Correct answer: 250 contacts receive version A, 250 contacts receive version B, and, after the test time is finished, 500 contacts receive the winning version..
Why this is the answer
HubSpot’s A/B test distribution uses the selected percentages to divide the eligible recipient list. Version A receives 25% of the audience, and version B receives another 25%. After the test duration ends, HubSpot determines the winning version based on the selected winning metric. The remaining 50% then receives the winning version .
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