You plan to send an email campaign to re-engage shoppers who may be interested in this season's products, but who haven't shopped recently. Which of the following segments best aligns with that goal? (Select the best answer.)

This segment represents customers who are already familiar with the brand and have purchased recently enough to still have interest, but not so recently that they’re already engaged. Re-engagement campaigns are most effective when aimed at customers who are starting to become inactive, as they’re more likely to respond than customers who haven’t purchased at all this year.