You post your videos on multiple platforms, but engagement differs widely across them. What is the best strategy to focus your efforts on? Select the correct answer, then submit.

The best next step is to focus effort where the strongest engagement is already happening. Google says analytics data helps show which content the audience interacts with most and from that, where time is best spent creating. Stronger engagement signals a better fit between the content and the audience on that platform. Prioritising that platform improves efficiency and gives the strategy a clearer basis in performance data rather than equal effort across weaker channels