You're a food delivery service app, and you want to let your users know about a new "30 minutes or less" premium feature you're launching in your app. Which campaign objective should you choose?
Choose an answer
Tap an option to check your answer.
Correct answer: App Re-engagement.
Why this is the answer
The correct answer is App Re-engagement because your goal is to encourage existing users to return to your app and try the new "30 minutes or less" premium feature. An App Re-engagement campaign is specifically designed to target current users who have the app installed but may not be actively using it, driving them back to take action. App Installs focus on acquiring new users, Website Traffic drives clicks to a website, and Video Views optimize for watching content, none of which directly prompt existing users to re-engage with your app.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed