You're a French clothing brand, you want to connect with your audience in America and invite them to a join conversation on this season's color palettes. Which Twitter campaign objective would help you accomplish this?
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Correct answer: Engagement.
Why this is the answer
The correct answer is Engagement because your goal is to invite people to join a conversation about this season’s color palettes. An Engagement campaign is optimized to encourage interactions such as likes, comments, shares, and retweets, which drives conversations. Website Traffic and Video Views focus on clicks or watching content, and Awareness focuses on reaching people, but none of these specifically optimize for audience interaction like Engagement does.
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