You're a French clothing brand,you want to connect with your audience in America and invite them to a join conversation on this season's color palettes. Which Twitter campaign objective would help you accomplish this?

The Engagement objective is ideal for fostering conversations and interactions, as it optimizes for replies, retweets, and likes. This directly aligns with the goal of inviting an audience to "join a conversation." While Video Views focuses on maximizing video plays and Awareness aims for broad reach, neither directly encourages the two-way dialogue sought by the brand. The Engagement objective ensures your campaign is designed to get users actively participating in the discussion about color palettes.