You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages that Performance Planner offers you?

Performance Planner uses historical data from billions of Google searches to provide accurate forecasting, reflecting real-world user behavior and trends. This extensive dataset ensures the predictions are robust and reliable. Additionally, Performance Planner leverages machine learning algorithms to analyze this vast amount of data, identify patterns, and predict future campaign performance with greater precision. This combination of extensive data and advanced analytics helps optimize budget allocation for maximum impact. Performance Planner does not integrate with external budgeting software like QuickBooks, nor does it identify funds from other operational budgets; its scope is limited to Google Ads campaign planning.