You’re a photographer selling prints of your photos online. You run an ad to help sell more of your wildlife photography. If each photo sold is worth £40 and your ad’s conversion rate is 15%, what is the average value of an ad click? Select the correct answer, then submit.
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Correct answer: C. £6.
Why this is the answer
The value of one ad click is the expected conversion value from that click. A conversion rate of 15% means 0.15 of clicks lead to a sale on average. Multiply £40 by 0.15 to calculate the average revenue generated by one click. That gives £6, so this is the only option that matches the data.
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