You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)

The two correct options are S.M.A.R.T. because they are Specific (e.g., "local social media influencers," "branded hashtag"), Measurable (e.g., "certain number," "in Q1," "first two months"), Achievable (assuming reasonable numbers are set), Relevant (directly supporting awareness for a new hotel), and Time-bound (e.g., "in Q1," "first two months"). "Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel" is specific and time-bound, but it's an activity, not an objective with a measurable outcome tied to awareness. "Experiment with 3rd Party Software Tools" is too vague and not directly tied to a campaign objective. "Boost 5 Facebook Posts about the hotel that are already performing well organically" is an activity, not an objective, and lacks a measurable outcome for awareness.