You’re an experienced advertiser who know show much you’re looking to pay per bill able engagement at scale.Which bid type should you choose?

Maximum Bid is the appropriate choice when you know the maximum amount you're willing to pay per billable engagement. This bid type allows you to set a hard cap on your bids, giving you precise control over your costs at scale. Target Bid is incorrect because it aims to achieve a specific average cost per engagement, but doesn't guarantee you won't exceed a certain amount on individual engagements. Target Cost is also incorrect; while it focuses on achieving a target average cost, it's less about setting a strict maximum for each engagement and more about optimizing for an average over time.