You're bidding in a fixed first-price auction for inventory across exchanges within Display& Video360.You have the highest bid for the impressions at$25.How much will you pay?
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Correct answer: $25.00.
Why this is the answer
$25.00 is the amount you will pay in a fixed first-price auction for inventory within Display&Video360.Inafirst-price auction,the winning bidder pays the exact amount they bid for the impressions.As you have the highest bid at$25,thatisthe amount you will be charged for each impression won in the auction.This straightforward pricing model ensures transparency,and the winning bidder pays the full bid amount,inthiscase,$25.00,for each impression they successfully secure in the auction.
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