You’re browsing for shoes on the Everlane website, and notice this pop-up. Which stage of the flywheel does this type of pop-up correspond with?

This pop-up corresponds with the Attract stage of the flywheel. In the Attract stage, businesses focus on drawing in the right audience with valuable content and experiences. A pop-up offering a discount in exchange for an email address is a classic lead generation tactic designed to capture interest and convert a website visitor into a lead, thereby attracting them further into the customer journey. The Engage stage involves building relationships with prospects and customers, often through personalized interactions or solutions. The Delight stage focuses on providing outstanding customer service and support to ensure customer satisfaction and advocacy. Pop-ups are an inbound marketing tool, not a trick question, as they are used to generate leads and guide users through the buyer's journey.