You're building a product feed for a client who is new to Shopping ads, and you notice that the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
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Correct answer: Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved., Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website..
Why this is the answer
Inaccurate product data in your Merchant Center feed can lead to item disapprovals. Google's automated systems regularly check product data against landing pages to ensure consistency. If discrepancies are found, items will be disapproved, preventing them from showing in Shopping ads until the issues are corrected. This protects the user experience. Furthermore, if an ad displays information that doesn't match the product page (e.g., wrong price or availability), users will likely feel misled. This erodes trust in both the advertiser and the platform, potentially leading to lost sales and a negative brand perception. The account will not be permanently suspended immediately for data quality issues; rather, items are disapproved first. Google Ads is where campaigns are managed, but the data quality issues originate and are detected in Merchant Center.
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