You're collaborating with a brand that primarily focuses on boosting revenue during non-holiday periods. Their loyalty rewards program, featuring monthly members-only specials sent via email, plays a key role in achieving this goal. Which solution should you use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months?

Customer Match is the correct solution because it allows the brand to leverage its first-party data—specifically the email addresses of its loyalty rewards members—to re-engage them with tailored messaging across Google owned and operated properties like Search, YouTube, and Gmail. By uploading these hashed customer lists, the brand can serve personalized ads to their most valuable users even during non-holiday periods, effectively bridging the gap between their email marketing efforts and their paid media strategy. This method provides a privacy-safe way to stay top-of-mind with members who have already demonstrated high intent and brand loyalty, driving consistent revenue without relying on third-party cookies or broader prospecting tactics.