You're creating a Video action campaign and plan to use Custom Audiences. What should you do to get the most value from this audience solution?

Custom segments can use keyword-based intent signals to help Google Ads find users likely to be interested in a product or service. For Video action campaigns , high-converting Search keywords provide stronger signals because they come from proven action-focused behavior. Using a focused set of 10 to 15 terms keeps the audience signal relevant and manageable. This helps the campaign identify users more likely to complete valuable actions.