You're developing new creatives to be used in an ad campaign for your sign-making company. When you serve the creatives, which set of steps would serve your goal?

To effectively serve creatives in Campaign Manager 360, you need to control how and when they appear. Creative rotation rules determine the method for displaying different creatives (e.g., sequential, even, optimized). Creative weight assigns a relative frequency to each creative, influencing how often it's served compared to others. Creative scheduling sets specific start and end dates/times for when each creative is eligible to be served. Together, these three features provide comprehensive control over creative delivery. "Creative type" is a classification of the creative (e.g., image, HTML5) and doesn't directly control serving logic. "Creative flight dates" are similar to scheduling but less granular than "creative scheduling," which allows for more precise control over serving windows. "Creative length" refers to the duration of a video or audio creative and doesn't dictate serving behavior.