You're editing a video ad aimed at driving consideration and are deciding how frequently the actor and the product should be showcased in relation to one another. How should you approach the editing of this ad?

For a video ad aimed at driving consideration, the primary goal is to highlight the product's features and benefits to encourage potential customers to learn more or consider purchasing. Therefore, the product should be the central focus, with people playing a supporting role to demonstrate its use or impact. If people take a primary role, it risks diverting attention from the product itself, which is counterproductive for a consideration-focused ad. While focusing on people can humanize a story or get a brand noticed, for consideration, the product needs to be the star. Multiple people might increase engagement, but again, if they overshadow the product, the ad misses its objective.