You’re editing a website page in HubSpot. You highlight a sentence you want to match your company’s brand style. After clicking the AI assistant icon, which option should you select to update the text’s brand voice?

The AI option should use the saved brand profile to revise highlighted text so it matches approved tone and style. In Amazon Ads terminology, brand voice keeps communication consistent across content, creative, and audience touchpoints. Applying brand identity at the text level helps align individual copy changes with broader brand guidelines . This supports consistency without requiring the entire page to be rewritten.