You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

The Buy-to-Detail Rate in Google Analytics Enhanced Ecommerce measures the number of unique purchases divided by the number of times product detail pages were viewed. This metric directly answers how often a product was purchased after its detail page was viewed, making it ideal for evaluating the impact of elements like high-resolution images on conversion. Cart-to-Detail Rate measures how often a product was added to a cart after its detail page was viewed, not purchased. Average Price is a revenue metric and doesn't reflect conversion from detail page views. Product Adds simply counts how many times products were added to a cart, without relating it to purchases or detail page views.