You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?

This question directly addresses past experiences with traditional website redesigns, which are often lengthy, expensive, and don't guarantee results. By asking how the process made them feel, you uncover pain points like frustration, delays, or dissatisfaction with the outcome. This creates an opening to introduce Growth-Driven Design (GDD) as a solution that offers a more agile, data-driven, and continuously improving approach, directly contrasting with the negative experiences they might share. The other options are less effective: "What do you like and not like about your competitors’ websites?" focuses on competitive analysis, not process pain points. "What would be the biggest change you’d like to make..." focuses on specific features rather than the redesign methodology. "How long did it take to develop the content..." is about a specific task, not the overall redesign experience.