You’re investigating soft bounces in HubSpot. You see the message “Your IT team has not authorized HubSpot to send emails on your behalf.” What does this message mean?
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Correct answer: Your IT team has created a custom DMARC policy which needs updating..
Why this is the answer
This HubSpot soft bounce message points to a sender authentication issue, not a contact-level delivery problem. The receiving server is rejecting the email because the sending domain’s DMARC policy does not authorize HubSpot as an approved sender. Updating email authentication allows HubSpot to send on behalf of the domain correctly. This issue should be handled by the organization’s IT or domain administrator.
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