You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day.What Display&Video360 deal type should they enter into with the publisher?

For the national bakery chain aiming to advertise on the homepage of various local news stations with the flexibility to back out in case of rain on opening day,the recommended Display&Video 360 deal types are Private Auction deal or Preferred deal.A Private Auction deal provides a level of exclusivity,allowing the bakery chain to negotiate directly with specific publishers and have priority access to premium ad inventory.This exclusivity ensures that their ads are showcased prominently on the local news stations'homepages.On the other hand,a Preferred deal provides some flexibility in terms of guaranteed access to inventory, giving the bakery chain the option to secure ad placements on the homepage while maintaining the ability to adjustor back out based on weather conditions.This flexibility aligns with the bakery's specific needs for the campaign.