You're launching a new restaurant franchise in a new market and you want to increase overall awareness of your brand. Which objective would be best suited for your campaign?
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Correct answer: Reach.
Why this is the answer
The correct answer is Reach because your goal is to increase overall brand awareness in a new market. A Reach campaign is optimized to show your ads to the largest number of people possible within your target audience, maximizing visibility. Website Traffic drives clicks, Video Views focuses on engagement with videos, and Followers aim to grow your audience, none of which directly prioritize broad brand exposure like Reach does.
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