You're launching a new restaurant franchise in a newmarket and you want to increase overall awareness of your brand.Which objective would be best suited for your campaign?

Reach is the most suitable objective because it focuses on showing your ad to the maximum number of unique users, which is crucial for building brand awareness in a new market. By maximizing the number of individual people who see your ads, you effectively introduce your new restaurant franchise to a broad audience. Video Views would be appropriate if the primary goal was to get people to watch a video, but awareness is broader than just video consumption. Website Traffic aims to drive users to a website, which is a conversion-focused objective, not ideal for initial brand awareness when people may not yet know enough to visit a site.