You're launching a product in a new market. The goal of your campaign is to drive consideration in hopes that people on Twitter will purchase your product. What type of campaign would be best suited to help you achieve your goal?

The correct answer is A Video Views campaign showcasing your latest looks because your goal is to drive consideration—getting people to learn about and think positively about your product—rather than immediate purchases or clicks. A Video Views campaign is designed to capture attention and showcase product features or benefits, making it ideal for building interest and consideration. App installs, Engagement campaigns, or Website Traffic campaigns focus on actions or interactions rather than nurturing awareness and consideration first.