You're launching a product in a newmarket.The goal of your campaign is to drive consideration in hopes that people on Twitter will purchase your product.What type of campaign would be best suited to help you achieve your goal?

A Video Views campaign is ideal for driving consideration in a new market because video is highly engaging and effective for showcasing product features and benefits. Seeing the product in action through a video can build interest and understanding, which are crucial for consideration. An Engagement campaign, while good for conversation, might not directly translate to product consideration or purchase intent, especially for a new product. A Website Traffic campaign focuses on getting clicks, but without prior consideration, users might bounce from the site without converting. Video provides a richer, more persuasive introduction to a new product.