You're on a marketing team that wants to implement a value-based Smart Bidding strategy.Whichtwo options could you choose from?Selecttwo.Select 2 Correct Responses
Choose an answer
Tap an option to check your answer.
Correct answer: You can choose Maximize conversion value., You can choose Maximize conversion value with target RO AS..
Why this is the answer
You'recorrect!Inavalue-based Smart Bidding strategy,you can choose from the following options: 1.**Maximize conversion value:**This strategy aims to maximize the total conversion value within your specified budget.It'sa good choice when your primary goal is to generate the most value from your conversions. 2.**Maximize conversion value with target RO AS:**This strategy aims to achieve a specific target return on ad spend(ROAS) while maximizing the total conversion value.It's suitable when you want to balance achieving a specific RO AS while also maximizing the overall value generated from your conversions. Options like"Target impression share"and"ManualCPC"are not directly related to value-based bidding strategies.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed