You're on a marketing team that wants to implement a value-based Smart Bidding strategy. Which two options could you choose from? Select two. Select 2 Correct Responses
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Correct answer: You can choose Maximize conversion value., You can choose Maximize conversion value with target ROAS..
Why this is the answer
Value-based Smart Bidding is designed to optimize for conversion value , not just conversion volume, clicks, or impressions. Maximize conversion value aims to generate the highest total conversion value within the campaign budget. Target ROAS is the value-efficiency version of that approach, because it still optimizes toward conversion value while trying to achieve a specified return on ad spend. Those are the two Google Ads bid strategies that align directly with value-based bidding goals. Google Help+2Google Help+2
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