You’re promoting an online cooking class with display ads. You want to target busy parents interested in quick meal prep and food enthusiasts who love gourmet recipes. Which two audience targeting options should you choose? Select the 2 correct answers, then submit.
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Correct answer: Use behavioural targeting for food lovers on gourmet recipe websites., Target parents by age and family-focused sites..
Why this is the answer
The strongest pairing combines demographic targeting for parents with custom segments based on food interests and relevant websites. Google Ads allows demographic targeting by age and parental status, which makes it suitable for reaching busy parents. Google Ads also allows custom segments built from keywords and URLs, so gourmet recipe websites and food-related behaviour can be used to reach people likely to be interested in gourmet cooking. This is more effective because it uses distinct audience signals for each group instead of relying on a broad timing choice or a single undifferentiated approach
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