You're sending an email to a segment of website visitors who viewed a particular product, but have not made a purchase. What is the most likely outcome of sending to this audience? (Select the best answer.)

This audience consists of visitors who showed interest in a specific product but haven’t purchased yet—classic browse abandonment behavior. Sending them a targeted email (with reminders, benefits, reviews, or incentives) is most effective at nudging new or first-time shoppers toward their first conversion. Reducing churn for repeat customers usually involves post-purchase, re-engagement, or loyalty messaging. Increasing VIP shoppers requires repeated purchases over time, not a single browse-based email.