You’re setting up a Pinterest ad campaign to drive traffic to your website, where you sell handmade candles. You want your ads to be shown to people who are most likely to click through to your website. What objective should you use?

The Consideration objective is the correct choice because it is designed to drive traffic to your website. This objective optimizes ad delivery to users who are most likely to click on your ads and visit your landing page, aligning perfectly with your goal of getting people to your website to browse your handmade candles. The Conversion objective focuses on actions like purchases, which is a later stage in the funnel and not your primary goal for this specific campaign. While you want sales eventually, the immediate goal is website traffic. The Engagement objective aims to increase interactions on Pinterest itself, such as saves and close-ups, rather than driving external traffic. The Awareness objective prioritizes maximizing reach and impressions, which is about visibility, not necessarily clicks to your website.