You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company's bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

This approach is incorrect because combining ideation and immediate implementation in a single meeting can lead to rushed decisions and a lack of thorough planning. Ideation sessions benefit from open brainstorming and exploration of various possibilities without the pressure of immediate execution. Implementation, on the other hand, requires detailed planning, resource allocation, and clear task assignments, which are best done after the ideas have been properly vetted and prioritized. Separating these stages allows for more thoughtful strategy development and efficient execution. While team participation is good, it doesn't negate the need for structured planning. Assigning tests without proper ideation and approval can lead to wasted resources. Boss approval is important, but the core issue here is the meeting structure itself.