You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

Custom segments can use search behavior signals to help Google Ads identify users with stronger purchase intent across video inventory. For Video action campaigns , Google recommends starting with custom segments based on search terms when the goal is conversions. Using terms with proven conversion performance gives the campaign a higher-quality audience signal. This supports optimized targeting by helping the system expand from relevant conversion-focused signals.