You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

The Model Comparison Tool allows you to compare how different attribution models (like last-click versus first-click) value your marketing channels. This directly addresses the need to see how first-click attribution would value channels and campaigns compared to your current last-click model. Conversion Paths shows the sequences of interactions leading to a conversion, but doesn't re-value channels based on different models. Segment Overlap helps identify common users across different segments, which is unrelated to attribution modeling. Funnel Exploration visualizes user journeys through predefined steps, focusing on drop-offs rather than channel valuation.