You're working with a clothing brand that's launching a new line of hats. They want to use mobile in-app advertising but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?

Deep links are the correct choice because they allow advertisers to send users directly to specific content within a mobile app, such as a product page for a new hat line. This provides a seamless user experience, improving engagement and conversion rates. Landing page links typically refer to web-based URLs and wouldn't directly open an in-app page. Customized links and targeting links are broader terms that don't specifically address the functionality of directing users to in-app content.