You're working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so that they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Conversion basket data provides details about the products purchased in a single transaction, including item IDs, quantities, and prices. This information is crucial for identifying cross-sell opportunities, as it shows what customers buy together with basketball equipment. Budget bid strategies are used for managing campaign spending, not for analyzing purchase patterns. Data-driven attribution helps assign credit to different touchpoints in the conversion path but doesn't detail the contents of a purchase. Customized Floodlight variables can capture specific data points, but conversion basket data is a dedicated feature designed to provide the granular product-level information needed for this analysis.