You'resetting up a Video campaign to grow consideration.What ad formats should you expect to run?
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Correct answer: Skip p able in-stream ads and in-feed video ads.
Why this is the answer
For a Video campaign aimed at growing consideration,the use of Skip p able in-stream ads and in-feed video ads is appropriate.Skip p able in-stream ads play before,during,or after other videos and allow viewers to skip the ad after 5 seconds, giving them a choice in their viewing experience.In-feed video ads appear within the feed of content,for instance,within social media platforms or content-rich websites.Both these formats can effectively engage viewers and provide more information about a product or service to help move them further along the consideration phase.
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