You'resetting up keyword insertion for your Search campaign to promote a newline of sustainable socks so that the ad text dynamically adjusts to match queries like“sports socks"and“dresssocks."If the keyword can't be replaced,however,you want the ad to serve the default phrase“sustainable socks.”How should you setup this keyword insertion in Google Ads?

The correct answer is"{keyword:sustainable socks}."This setup allows the ad text to dynamically adjust based on theuser's search query while ensuring that if the keyword can't be replaced,the default phrase"sustainable socks"willbeused. Using{keyword:sustainable socks}in the ad text means that when someone searches for terms like"sports socks"or"dress socks,"the ad will dynamically insert those specific keywords into the ad text.However,if the search query doesn'tmatchthe provided keywords,the default phrase"sustainable socks"will be displayed instead.This approach ensures that the ad remains relevant to users'search queries while still providing a fallback option to maintain relevance and consistency in messaging.By leveraging keyword insertion in this way,advertisers can create more personalized and con textually relevant ads,which can lead to higher click-through rates and better overall campaign performance.